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About Us

Alexandrea Day founded iAffirm in 2020 to ensure that Adaptive Therapy would carry on after she could no longer, it being her vehicle to carry her legacy. She formed a 501 (c) 3 non-profit and donated her training, books, and process to it. Visit https://iaffirm.org

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About Us

40 years in the making - now tech augments therapy sessions to get to the core issue faster.

We Help People Find Purpose

Third-I is the app developed by iAffirm, a 503 (c) 3 non-profit to augment therapy sessions to improve outcomes. Third-I quickly identifies unconscious core issues that produce behavior, some of it unwanted. Therapists drill down to these core issues leveraging the power of an EEG headset.  Bottom line, clients get faster and more accurate results compared to talk therapy.

Applying the Process of Adaptive Therapy

With stress being the leading reason why patients visit the doctor and stress being a factor in five out of the six leading causes of death — heart disease, cancer, stroke, lower respiratory disease, and accidents, we believe it is prudent, even beneficial for Healthcare teams to invest heavily in teaching patients how to reduce stress and improve well-being.  There are many evidence-backed therapies to reduce stress but typically are not addressed during a doctor’s visit, due to time allotment and most GP’s are not trained to help patients with it.

We at iAffirm train and certify therapists to help clients reduce stress levels. Some of the techniques used include mindfulness, breathing, and affirmations to reframe faulty perceptions and core beliefs.

The process includes the reprogramming of core beliefs that are miss-aligned with current life events, goals, or desires, generating a sense of well-being that circumvents the stress response that causes disease.  We help patients improve his/her ability to successfully adapt to life’s changes, as they arise.  This process is therefore called, Adaptive Therapy.

iAffirm is launching its research and development of Third-I, a therapy session augmentation tool to identify core issues, leveraging existing Brain Computer Interface (BCI) also referred to as Mind Machine Interface (MMI), Direct Neural Interface (DNI), and/or Brain Machine Interface (BMI). Third-I aims to interpret client responses to a line of questioning using machine learning, trained to differentiate between a truthful or untruthful answer. With Third-I, a core issue is identified and changed in one single session compared to the standard therapeutic approach where  resolution may not be achieved even after years of therapy. iAffirm has licensed the Emotiv platform for its app development that includes brainwave analysis.

iAffirm, a 501 (c) 3 non-profit training therapists Adaptive therapy techniques, supported by Third-I technology, to increase efficacy for modifying self-limiting and/or harmful core beliefs that negatively impact behavior and quality of life.

Current research reveals, through EEG sensors, that a positive emotion resonates differently from a negative emotion, and thereby can be used during a therapy session to accurately access an established, faulty belief [1]. The benefits include not only identification of core beliefs but also assistance in the process of reframing them to help clients quickly adapt to their changing world, both personally, nationally, and globally.

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