About Us

Alexandrea Day founded iAffirm in 2020 to ensure that Adaptive Therapy would carry on after she could no longer, it being her vehicle to carry her legacy. She formed a 501 (c) 3 non-profit and donated her training, books, and process to it. Visit https://iaffirm.org

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My Affirmations Feature

Affirmations, combined with breathing and mindfulness, have the ability to re-program perceptions and core issues to improve well-being and behavior.  Our anecdotal research has shown that a de-programming affirmation is needed first to root out the original belief and then re-program with the desired belief.  This research has occurred over 40 years and now we are conducting evidence-based research to validate why it’s so successful.

My Affirmations Feature

Whether we like it or not, humans are programmed to perform with very little free will being exercised. We go from one day to the next in a similar pattern. And when something happens, either personally or in the world we react based upon past experience, with the same perceptions and core beliefs. Only when our heart is pricked by something that has never happened to us before, or anyone we've known , then we are in search of how to respond. An example is the George Floyd murder. Most of us have never seen someone murdered in front of our eyes. Many people began to wail in horror. This is an example of humans being confronted with something so far out of their comfort zone, they desperately look for meaning. After the initial trauma we all go through the stage of grief as we then create new perceptions of the event, the people surrounding it, and settle on a core belief about humanity. Adaptive therapy helps to reverse this negative programming so that someone who watched it is free to believe in the police, humanity, law and order, once again.

Meet the Moment with Adaptive Therapy!


Record your affirmations so that you can relax the do your affirmations without disruption. Be sure to speak slowly and say each one twice, pausing between a set for a few seconds.


Once you are sitting and ready to do your mindfulness exercise with breathing then playback the affirmations twice a day for at least 2 weeks.