What are hook rate and hold rate?

Hook rate is the share of people who stay past the opening seconds. Hold rate is the share who stay to the end. Together they separate a weak opening from a weak middle.

Does it really look at the image?

Yes. Visual description analysis reads the creative content itself, so patterns can be found across what is actually on screen rather than across metadata.

Use case

Know why the winning creative wins

Hook rate, hold rate and AI that reads the image itself — so the next brief is built on what actually worked, not on what everyone remembers working.

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The problem

You know which creative won. You rarely know why. Without that, the next round is a guess dressed up as a test, and the same fatigue arrives again three weeks later.

How third i does it

Three steps, ending in the work being done

Step 1
It reads the creative, not just the metrics
third i analyses the actual image and video content alongside hook rate, hold rate and spend — so the pattern it finds is about the work, not the file name.
Step 2
It finds the pattern across your winners
Which hooks, formats and angles keep performing, and which creative is fatiguing before the numbers make it obvious.
Step 3
It briefs the next round
The evidence goes into a brief your production team can use, and the fatigued ads get paused once you approve.

What does the work

The parts of third i involved

In the app: Creative Analyzer

Creative performance

Hook rate, hold rate, and AI that reads the image itself — not just the metadata. Know what to scale and what to kill.

In the app: CoDI

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Questions

What are hook rate and hold rate?: Hook rate is the share of people who stay past the opening seconds. Hold rate is the share who stay to the end. Together they separate a weak opening from a weak middle.
Does it really look at the image?: Yes. Visual description analysis reads the creative content itself, so patterns can be found across what is actually on screen rather than across metadata.