AIJul 22, 2026
Kimi K3: What an Open Frontier Model Means for Marketing AI Systems
Kimi K3 is close to the frontier. The bigger shift is that teams now need to route AI work by context, risk, cost and control.
Anand Kumar
Blog
Ideas for sharper marketing systems.
Read third i articles on AI marketing operations, creative analysis, reporting, growth systems, and performance workflows.
AIJul 22, 2026
Sonnet 5 vs Opus 4.8 vs Fable 5: A Practical Guide for Marketing Teams
Compare Claude Sonnet 5, Opus 4.8 and Fable 5 by marketing task, cost, context, risk and approval requirements.
Anand Kumar
mcpJul 21, 2026
Meta Ads AI Connectors Are Open. The Hard Part Is Still Knowing What To Do Next.
Meta has opened Ads AI Connectors in beta. Here is what marketers can do now, where the risks sit, and why cross-channel context still matters
Anand Kumar
MarketingJul 15, 2026
Image Discovery Changes the Job of Brand Creative
Google’s new Images experience is a useful signal: creative is moving from something brands publish into something people browse, save and return to. That changes what marketers need to research before they make the next asset.
Anand Kumar
MarketingJul 10, 2026
GPT-5.6 Sol vs Terra vs Luna for Marketing Teams and Agencies
A founder's practical guide to using GPT-5.6 Sol, Terra and Luna in marketing. Learn which model fits each job and why connected context matters more than raw capability.
Anand Kumar
growth marketingMay 29, 2026
How to Connect Claude to Your Google Ads + Meta Ads Data (And What to Ask It)
A step-by-step guide to connecting Claude to your Google and Meta Ads data using MCP - with 5 copy-paste prompts for cross-channel insights.
Abhinav Krishna
BlogMay 26, 2026
Your Budget Has Silent Leaks: Inside The AI That Hunts Bad Ads And Keywords
This article breaks down how we teach AI to scan ad accounts for “money pits” — the creatives and keywords that quietly burn budget without moving real outcomes. It explains how our analyzers focus on real patterns, not random spikes, so you get a short, actionable list of leaks to fix instead of m…
Vimal Babu
agentsMay 19, 2026
Winning With AI Agents Has Very Little To Do With The Model You Pick
If you run performance marketing today, you hear the same question every time AI agents come up: “So, which model are you using?” For real-world results, that is the least useful place to focus. The teams that are quietly getting better ROAS, lower waste, and fewer surprises from AI agents are not…
Abhinav Krishna
agentsMay 8, 2026
AI Agents Under The Hood: How They Really Work
This post explains that AI agents are not magic robots, but tools built on one simple trick: predicting the next word very well, then wrapping that prediction engine with rules, tools, and memory so it can actually do jobs for you. It shows how this setup lets you talk to software in plain language…
Aravindhan